Alain Heureux
- Name
- Alain Heureux
- Company
- IAB Europe
- Function
- President
- Description
Alain Heureux has been active in marketing since more than 20 years creating several service companies across Europe : the CPM Group specialised in field-marketing, direct marketing and sales promotion, a web agency called Virtuology active in Brussels, London and Paris and a full integrated marcom agency named Tagora acting in several European markets.
Alain Heureux has always been very active in professional associations creating the field-marketing association in the early nineties called ADMH-IFMA, and today operating since five years as President of Interactive Advertising Bureau (IAB) Belgium, but also as of January 2007 as President of IAB Europe covering 18 countries. Alain is trying to create the House of Communication (The Egg) in Brussels together with the entire associative world of the communication industry building a unique location dedicated to Creativity, Innovation and Technologies.