Ashu Mathura
- Name
- Ashu Mathura
- Company
- MADS
- Function
- Founder & CEO
- Description
Ashu Mathura brings a unique blend of over 15 years of entrepreneurship, marketing, business development and executive management experience to his role as founder and CEO of MADS, Europe’s leading mobile advertising network and marketing technology provider.
MADS enables advertisers to reach the perfect audience at the perfect time with the perfect message – anywhere! MADS powers the full mobile advertising value chain, enabling operators, publishers and advertisers to deliver dynamic, interactive, highly targeted campaigns to mobile consumers with the same confidence and control as online ads.
Mr. Mathura is a successful serial entrepreneur, having founded, led and sold a number of companies throughout his career. Prior to MADS, Mathura was founder and Managing Director of Overloaded, a leading developer and publisher of video games for mobile phones that was acquired by Endemol International (Netherlands) in January 2004, and subsequently acquired by Mobile Media (Norway) in January 2006. Prior to Overloaded, he held the position of VP, International Business Expansion at Lost Boys NV, a digital strategy, communications and solutions company, headquartered in Amsterdam that was acquired by Icon Medialab (Sweden) in January 2002. Prior to Lost Boys NV, Mathura was co-founder and Managing Partner of MVLG e-Business Consultants, a leading consultancy firm specialising in (e)business strategies, marketing communications, brand management, and new channel development for the digital economy. MVLG e-Business Consultants was acquired by Lost Boys NV (Netherlands) in June 2000.